Mr. Kari Nieminen holds an MFA degree in industrial design. He received his degree in 1989 from the University of Art and Design in Helsinki, Finland. As his diploma work, Kari produced an experimental series of six acoustic steel string flat top guitars. In 1998, he was awarded ''Industrial Designer of The Year'' by the Association of Finnish Industrial Designers.
Kari has been building guitars for over thirty years. His experience, together with his formal art education background, has lead to an unique attitude towards making instruments. Through meticulous study of classic builds, Kari has obtained an excellent base of knowledge on sound and construction.
While many guitars of today excel in technological design, Kari is convinced that certain amount of tradition will yield better results in sound. His mission is to complement the centuries of tradition in guitar building with uniquely modern design.
One of Kari's models, a steel string flat top guitar ZOEL was featured in one of Finland's special stamp editions showcasing six products of new Finnish design in October 1999.